IDX Website Pricing: What Real Estate Agents Actually Pay in 2026
Updated July 3, 2026 · By Austin Munday, REALTOR® · 8 min read
IDX website pricing ranges from $50 to over $1,000 per month depending on the platform, the features included, and whether you are paying for a standalone website or just a plugin. Austin is a licensed Florida REALTOR who built his own IDX platform from scratch, and he has priced out and demoed nearly every option on the market and talked with the agents who use them. This guide breaks down the real costs so you can make an informed decision without getting locked into an overpriced contract.
The biggest pricing trap in this industry is that the advertised monthly fee is rarely the full cost. MLS data feeds, domain registration, setup fees, and annual contract commitments all add up. Austin built Austin's IDX Combinator because no platform he tried delivered anywhere near the value it charged for. At $75 per month, it gives agents everything they actually need without the bloat.
IDX Website Pricing Comparison (2026)
Here is a side-by-side comparison of the most popular IDX website providers and what they actually cost. These prices reflect current published rates and real-world agent feedback, verified as of July 2026. Competitor pricing changes often, so treat these figures as directional and confirm current rates on each provider's site.
AI lead scoring, mass texting, IDX site, CRM, behavioral automation. Complex to learn.
Sierra Interactive
$500+/mo
$500 - $1,000
Annual (12 mo)
Yes
IDX site, advanced CRM, dialer, text campaigns. Built for teams and brokerages.
Luxury Presence
$500 - $1,500/mo
$2,000 - $5,000
Annual (12 mo)
Yes
Custom design, IDX, content marketing, SEO services. Premium positioning for luxury agents.
The table makes one thing clear: the done-for-you websites that do the same job, AeroIDX and RealSavvy, start near $200. Austin's IDX Combinator is $75. IDX Broker's $60 is lower on paper, but it buys a search plugin, not a website. Everything above that charges more, often far more, for features most solo agents never use.
$75
Flat per month
$0
Setup fee
0
Required contracts
What You Get at Each Price Point
Before you compare tiers, separate the plugins from the finished websites, because that is the real story. IDX Broker, one of the oldest and most established names in IDX, starts at about $60 per month, but that is a plugin you still have to build a website around. The done-for-you websites that actually compete, AeroIDX and RealSavvy, start near $200 per month. Austin's IDX Combinator is a finished, managed website for $75.
$75/mo
A complete, fully managed website (Austin's IDX Combinator)
For $75 per month you get the finished product: a custom-branded IDX website with live Stellar MLS data, your own domain, SSL, client login, saved listings, an agent dashboard, hosting, a custom drone hero video, and every update and fix, all built and maintained for you by a licensed REALTOR. Nothing to assemble, nothing to host, nothing to patch. It is the least expensive fully-managed, done-for-you IDX website on the market with no setup fee, well under the roughly $200 the done-for-you competitors charge. Billing is month-to-month; if you would rather pay yearly, the price drops to $67.50 a month, a 10% discount.
$60+/mo
Just the search plugin (IDX Broker)
IDX Broker has been around since 2003 and is the headline number in every "cheap IDX" conversation, but that $60 does not buy a website. It buys a WordPress plugin that displays MLS listings, and only that. You still have to build the WordPress site it plugs into, pay for hosting ($15 to $50/mo), buy a theme ($50 to $200), install SSL, and handle every update, plugin conflict, and security patch yourself, or pay a developer to. By the time it actually works, the real cost is closer to $120 to $200 per month, plus your time, for a setup that is still yours to babysit. You pay as much as or more than the $75 all-in price to get less, and you do the work yourself.
$59-199/mo
Template website platforms (Placester)
Step up from a plugin and you reach template-based builders like Placester at $59 to $199 per month, with IDX search as a paid add-on. You get a complete site out of the box, but on a shared template, with less customization and ticket-based support. Austin's IDX Combinator sits near the bottom of this range at $75, custom-built rather than templated, and managed by the person who built it.
The closest competitors, done-for-you websites with IDX built in, start around $199 per month. AeroIDX is $199 for a single agent and $299 for a team; RealSavvy's website-plus-IDX plan is $199 plus a $250 setup fee. These are capable products, but you are paying nearly three times the monthly price for a single agent and about four times for a team, plus a setup fee in RealSavvy's case, for a site that does the same core job Austin's IDX Combinator does for $75 with nothing up front.
$399/mo + $500 setup
Mid-tier lead-gen platforms (Real Geeks)
Mid-tier platforms like Real Geeks bundle in CRM tools, PPC ad management, and more advanced landing pages. These features matter if you are running paid advertising campaigns and need tight integration between your ads and your website. For agents who rely primarily on organic leads, referrals, and sphere-of-influence marketing, much of this functionality goes unused. Real Geeks lists $399 per month for a base platform covering two users, charges $25 per month for each additional user, adds a $500 one-time setup fee, and requires a six or twelve month commitment. A solo agent testing the shortest term is committing close to $2,900 before knowing whether the platform is right for them.
$500-1,500/mo
Enterprise platforms (kvCORE, Sierra Interactive, Luxury Presence)
At the premium tier, you are paying for enterprise-level features: AI-powered lead scoring, automated text campaigns, behavioral analytics, and in some cases custom website design. These platforms are built for high-volume teams and top-producing agents who need sophisticated automation. If you are a solo agent doing 10 to 20 transactions per year, you will never use 80% of what these platforms offer. kvCORE's learning curve alone can take weeks, and most agents Austin talks to say they only use the basic IDX search and CRM features, which you can get for a fraction of the price.
Hidden Costs Most Agents Miss
The monthly subscription fee is just the starting point. Here are the additional costs that catch agents off guard:
MLS data feed fees: Some MLS boards charge $15-50 per month for IDX data access on top of your regular MLS dues. Stellar MLS includes IDX access with your membership, but not all boards do.
Domain registration: $10-15 per year. Some platforms include this, others do not. Austin's IDX Combinator helps you set up your domain at no extra charge.
Setup and onboarding fees: Many platforms charge $250-$5,000 upfront for setup. Luxury Presence charges up to $5,000 for custom design work. Austin's IDX Combinator has no setup fee.
Contract lock-in: Real Geeks, kvCORE, Sierra Interactive, and Luxury Presence all require a term commitment, six or twelve months depending on the plan. Cancel early and you are still on the hook for the remaining months. That is roughly $2,900 to $18,000 committed before you see a single lead. Austin's IDX Combinator offers a yearly option that drops the price to $67.50 a month, but it is a discount you can take or leave, not a condition of signing up.
Add-on feature costs: Many platforms advertise a base price that does not include all features. CRM upgrades, additional lead sources, premium templates, and advanced reporting often cost extra.
Migration costs: If you leave a platform, moving your content, domain, and client data to a new provider can cost $200-$1,000 or more in developer fees.
Why $75/mo for Austin's IDX Combinator
Austin built this because he kept hearing the same frustrations from agents: paying $500 or more per month for platforms they barely use, and waiting days for support responses. When he needed an IDX website for his own real estate business, he priced out those platforms, could not justify the cost, and built his own from scratch instead. Now he makes it available to other Florida REALTORS at a price that actually makes sense.
At $75 per month, here is exactly what you get, no upsells, no hidden tiers:
Any number of agents on one site
Custom-branded IDX website with your logo, colors, headshot, and bio
Custom drone hero video by Austin, included
Weekly community newsletter, written and sent for you, included
Full Stellar MLS coverage across Central and West Florida, 100,000+ active listings
MLS data updates every 15 minutes
Client login with saved listings
Saved searches and new-listing alerts for your buyers
Lead capture with instant Telegram alerts on your phone
Agent dashboard showing client activity and engagement
Free standard domain name, or use your own, with SSL
Free email forwarding at your domain
Hosting on Netlify's global CDN with photos on Cloudflare R2
All maintenance, updates, and support included
No setup fee, no required contract, month-to-month billing, or pay yearly for 10% off ($67.50/mo)
Most platforms charge per user or push you into a pricier "teams" tier as you grow. Real Geeks, for instance, covers two users in its $399 base and bills $25 a month for every user after that. Here the price does not change, whether you have two agents or twenty.
What you get that the others don't
You talk to the developer, not a support queue.
When you have a question or want a change, you call or email Austin directly at 863-529-3611 or austin@austinsidxcombinator.com. He is the same person who builds your site and manages it after launch, so there are no support tiers, no ticket numbers, and no offshore call center. None of the $199-and-up platforms offer that.
Optional: email at your own domain
Free email forwarding is included on every plan. Austin forwards an address at your own domain, like you@yourdomain.com, to whatever inbox you already use, so you can hand out a professional address from day one. If you want a real, dedicated mailbox instead of forwarding, add Microsoft Exchange Online (Plan 1) for $10 per month per mailbox: a real Outlook mailbox at your own domain with 50 GB of storage, webmail, calendar, and contacts, separate from your personal email. One mailbox takes the plan from $75 to $85 per month. On the yearly plan a mailbox takes the same 10% off, $9 per month, prepaid for the year alongside your plan.
How billing works
Your billing cycle starts the day your site goes live, and your first payment is due upfront. Here is the order of events:
Tell Austin how you want to pay: $75 a month, or $67.50 a month billed yearly (one payment of $810, 10% off). He sends a secure QuickBooks link for that amount, due upfront to kick off your build.
Once your payment is confirmed, Austin starts building your site and begins your Stellar MLS feed approval. Nothing happens before that.
Your billing cycle starts the day your site goes live. What you paid covers your first month from go-live, or your first twelve months if you prepaid the year, so you are not charged extra for the roughly two to three weeks of build time.
From there QuickBooks handles it automatically. The monthly plan renews each month and can be cancelled anytime by calling or emailing Austin; a prepaid year runs its twelve months and Austin gets in touch before it ends.
For example: you pay on July 1 and your site goes live July 18. On the monthly plan your first month runs from July 18 and your next payment is about August 18; on the yearly plan your twelve months run to the following July 18. Whatever you paid, the $75 month or the $810 year, is fully refundable any time before your site goes live; once it is live it applies to your term. The month-to-month plan is always available instead.
Austin Munday: REALTOR®, MLS# SL3393171, Roost Realty Group
Austin is a licensed Florida REALTOR and the founder of Austin's IDX Combinator. He builds and maintains custom IDX websites for agents across Central and West Florida.
Frequently Asked Questions
The cheapest IDX website option is IDX Broker, which starts around $60 per month for its basic Core plan. However, IDX Broker is not a standalone website, it is a WordPress plugin, so you still need to pay for hosting, a WordPress theme, and someone to maintain it all. When you add up those costs, the real price lands closer to $120 to $200 per month. If you want a fully managed IDX website with no technical setup required, Austin's IDX Combinator at $75 per month is the most affordable fully-managed, done-for-you solution. That price includes your custom-branded website, full Stellar MLS data, your own domain, SSL, client login, saved listings, agent dashboard, and all maintenance. There are no hidden fees, no extra plugin costs, and no required annual contract.
IDX Broker can be worth it if you already have a WordPress website and want to add MLS search to it. The plugin itself is reasonably priced at $60 to $150 per month. The problem is that IDX Broker only handles the listing search component, you still need a WordPress site, hosting, a theme, SSL, and ongoing maintenance. Most agents end up spending $120 to $200 per month once everything is added up, and they need some technical knowledge or a web developer to keep it running. If you are not already invested in WordPress, a fully managed solution like Austin's IDX Combinator gives you everything IDX Broker does plus the website itself, all for $75 per month with zero technical work on your end.
Premium IDX platforms like kvCORE, Sierra Interactive, and Luxury Presence charge $500 to $1,500 per month because they bundle in features most agents never use, things like AI-powered lead scoring, mass text campaigns, automated drip email sequences, and advanced analytics dashboards. These platforms are designed for large teams and brokerages with dedicated marketing staff. For a solo agent or small team, you are paying for a fighter jet when you need a reliable car. The core features that actually generate leads: MLS search, client accounts, saved listings, and a professional-looking website, are the same whether you pay $75 or $1,000. The difference is how many bells and whistles are bolted on top.
There are no truly free IDX websites. MLS data feeds cost money to access and maintain, so any provider offering IDX has real infrastructure costs they need to cover. Some companies offer free trials, typically 14 to 30 days, but you will always end up paying a monthly fee to keep the site running. Be cautious of platforms advertising free IDX sites because they usually come with heavy restrictions: limited listings, forced branding for the platform, no custom domain, or mandatory annual contracts once the trial ends. The most cost-effective legitimate option is a managed solution like Austin's IDX Combinator at $75 per month, which includes everything with no surprises.
The $75 per month plan from Austin's IDX Combinator includes everything you need to run a professional IDX website. You get a custom-branded website with your logo, colors, headshot, and bio. Full Stellar MLS IDX coverage with over 100,000 active listings across Central and West Florida that update every 15 minutes. Your own custom domain with free SSL. Client login with email and password. Saved listings and search alerts for your clients. Lead capture with instant Telegram alerts on your phone the moment someone registers. An agent dashboard showing client activity, saved properties, and engagement. Hosting on Netlify's global CDN with listing photos served from Cloudflare R2. And all ongoing maintenance, updates, and support handled directly by Austin. There are no setup fees, no hidden costs, and no required contract: billing is month-to-month from day one, and paying a year ahead is an optional way to save 10%.
Yes. Free email forwarding is included on every plan: an address at your own domain, like you@yourdomain.com, is forwarded to whatever inbox you already use. If you want a real, dedicated mailbox, you can add Microsoft Exchange Online for $10 per month per mailbox, billed on top of your plan. That gives you a real Outlook mailbox at your own domain with 50 GB of storage, webmail, calendar, and contacts, separate from your personal email. It is optional and your headline plan price stays flat; one mailbox takes the plan from $75 to $85 per month. On the yearly plan a mailbox takes the same 10% off, $9 per month, prepaid for the year alongside your plan.
Your billing cycle doesn't start until your site is live, but your first payment is due upfront. You tell Austin how you want to pay, $75 a month or $67.50 a month billed yearly (one payment of $810, 10% off), and he emails a QuickBooks link for that amount, which kicks off the build. Once payment is confirmed, Austin starts the build and the Stellar MLS feed approval. What you paid covers your first month, or your first twelve months if you prepaid the year, beginning the day your site goes live, so you are not charged extra for the roughly two to three weeks of build time and your cycle is anchored to your go-live date. QuickBooks then handles the payment automatically. For example, pay July 1 and go live July 18: a monthly first month runs from July 18 with the next payment about August 18, and a prepaid year runs to the following July 18. Whatever you paid, the $75 month or the $810 year, is fully refundable any time before your site goes live; once your site is live it applies to your term.
Yes. Paying yearly drops the price from $75 a month to $67.50 a month, a 10% discount that saves you $90 over the year. It is completely optional: the default is month-to-month at $75 with no contract, and unlike Real Geeks or kvCORE you are never required to commit to a term. The yearly plan is billed as a single payment of $810 upfront to start your build, and it covers twelve months from the day your site goes live. Paying ahead means exactly that: you are paid in full for the year, with nothing else due until it ends. Before your site goes live, everything you have paid is still fully refundable. The 10% applies to optional Outlook mailboxes too: a $10 per month mailbox drops to $9 per month, prepaid for the year alongside the plan.
You are alerted two ways the moment it happens: an email lands in your inbox, and an instant message hits your phone through Telegram, a free messaging app. Telegram setup takes one tap: Austin sends you a link and you press Start. From then on you get an alert within seconds every time someone registers on your site, requests a home value estimate, or sends you a contact message. Each alert carries the lead's name, phone number, email, and the listing page they were looking at. The phone number is tappable, so you can call straight from the alert while the lead is still on your site. Seller alerts add the property address, the estimated value, the value range, and how many comparable sales it was based on. There is also a returning-visitor alert: when a lead you already know comes back and opens a listing, you are told who they are and what they are viewing right now. You control all of it from your Agent Hub. Turn any alert type on or off, set quiet hours so nothing buzzes overnight, or send /stop to pause everything. Either way, every lead is saved in your dashboard.
Ready to stop overpaying for your IDX website?
Get a fully managed IDX website with real MLS data for $75/mo, or $67.50/mo paid yearly and save 10%. No setup fees, no required contract, live in about two to three weeks.